Before and after photographs can be compelling. They are easier to interpret when the product, timing and photography conditions are clear.
Look for a fair comparison
Check that the two photographs show the same person and area, with similar lighting, angle, expression and distance from the camera. Ask whether makeup, filters or retouching were used. A changed shadow can alter the appearance of a line without a change in the skin itself.
The caption should identify the product and actual time between photographs. It should explain relevant changes to the person’s routine. A photograph alone cannot separate one product’s effect from other products, treatments or circumstances.
Keep the individual in view
Even a well-documented photograph represents one person. It does not promise that everyone will experience the same change. Look for broader evidence if a brand is making a numerical or universal performance claim.
A face cream for daily moisture, a targeted eye cream, or both together. Compare the sizes, ingredients and prices before you choose.
Our customer stories
We share individual customer feedback separately from styled product imagery. An editorial photograph of a jar or a model is not a customer result. Generated imagery should never become evidence of a change in skin.
For information about a specific Truff’elle result or study, ask us for the details. Our testing guide explains the questions to ask about a study.
Before purchasing, check the complete ingredients, directions, jar size and return conditions. How a product fits your daily routine is part of the choice, alongside the evidence you have seen.